"The Startup of You" Reid Hoffman and author Ben Casnocha New Business Entrepreneur Book

Reid Hoffman is a man on a mission. Unlike many fellow internet investors, his task is not simply to make as much money as possible. Hoffman is apparently driven by loftier ideals, such as having a positive impact on society. It's part of a long-standing ambition to be what he calls a "public intellectual" that led him to take up a Marshall scholarship to study philosophy at Oxford. He headed back to Silicon Valley after a three-year stint in English academia because, he says, not long after starting at Oxford, he realised the limited impact he would have. "When I graduated from Stanford my plan was to become a professor and public intellectual. That is not about quoting Kant. It's about holding up a lens to society and asking 'who are we?' and 'who should we be, as individuals and a society?' But I realised academics write books that 50 or 60 people read and I wanted more impact.",

From the co-founder and chairman of LinkedIn  Reid Hoffman and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career in other words, how to run the 'start-up of you'. Adapt to the Future, Invest in Yourself, and Transform Your Career

Reid Hoffman & Ben Casnocha: The Startup of You,Reid Hoffman at Startup School,The Start-Up of YOU:Career Strategy,Review - "Startup of You" by Reid Hoffman & Ben Casnocha

Hoffman and Casnocha tell readers to have a “Plan A” while developing a “Plan B” in the background — basically, a day job and a passion project. They say to also have a “Plan Z,” which is described as a safety net such as life savings or moving back in with parents, to make fear of failure less acute.

you need to know how to:

* Adapt your career plans as you change, the people around you change, and industries change.
* Develop a competitive advantage to win the best jobs and opportunities.
* Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships. 
* Find the unique breakout opportunities that massively accelerate career growth.
* Take proactive risks to become more resilient to industry tsunamis. 

* Tap your network for information and intelligence that help you make smarter decisions.

The book is an absolute must-read and I highly recommended it regardless of what industry you work in or how old you are.
Have you read the book or are thinking of reading it??
The Start-Up of You By Reid Hoffman :

Book Name : The Start-Up of You:Adapt to the Future, Invest in Yourself, and Transform your Career
Author : Reid Hoffman & Ben Casnocha
Language : English
Genre : Start-Up,  Entrepreneurship, Business

Publication : Crown Business

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