David Meerman Scott is a professional digital marketing , marketing, leadership, and social media speaker and the author of 8 books including 3 international bestsellers.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.
David has presented at industry conferences and events in over 82 countries and serves as an advisor to emerging companies including HubSpot, Eloqua, VisibleGains, Speakerfile, GutCheck, and Newstex,
You will learn how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly.
David’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its third edition, is a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.
More than anything, The New Rules of Marketing & PR ties things together. The book provides an easy to understand yet comprehensive view of the new online marketplace - a landscape that can appear quite bewildering, even to marketing specialists. With so many options at our fingertips (literally), where do we start? Blogs? Podcasts? Public relations? SEO? Paid search? Viral marketing? The list goes on. To make matters worse, technology is changing and new tools are developing almost every day.
By embracing the strategies in this book , you will totally transform your business. David Meerman Scott shows you a multitude of ways to propel your company to a thought leadership position in your market and drive sales - all without a huge budget.
The New Rules of Marketing Masterclass teaches marketers, digital marketers, PR professionals, business owners, and entrepreneurs how to harness the power of digital marketing using social networking (Facebook, Twitter, LinkedIn and the like) blogs, viral marketing, online video, search engine marketing and online thought-leadership.
In particular, participants will learn how to reach audiences instantly with real-time social media marketing strategies as well as how to create the compelling information that people are eager to share.
The New Rules of Marketing Masterclass is based on three of David Meerman Scott’s award-winning, BusinessWeek best-selling book, The New Rules of Marketing & PR.
who should read this this book:
Marketing Professionals:
VP Marketing
Marketing Directors
Head of Marketing
Marketing Consultancies:
Brand Managers
Product Managers
Marketing Executives
Market researchers
Media Planners
Account Directors:
Account Managers
PR Professionals:
Head of PR
PR Managers
PR Professionals
Business Professionals:
Business Owners
Entrepreneurs
Sales Professionals :
VP Sales
Head of Sales
Sales Managers
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